Have you ever wondered how people become a go-to authority in their industry? Back when I started my business in 2009, I wondered that very question. I looked at successful people in my space, scratched my head in confusion, and wondered how the heck they ended up so successful. Today, more than twelve years and multiple national and global brand campaigns later, I understand that being seen as an expert is as much about feeling like an expert as it is about marketing strategy and execution.