Episode 47 | How to position yourself as an industry expert with PR pro Kristen Elworthy

  Anyone building a personal brand knows that the more attention, the better. But how do you gain the right kind of attention—media features and audience growth—that positions you as an expert in your industry? This discussion with public relations pro Kristen Elworthy details the intersection between a personal brand and PR, and offers practical […]

Episode 46 | How to become your own boss in 12 months with Melinda Emerson

  When I started my business as a side hustle in 2009, I dreamed of becoming my own boss someday. I know what it’s like to look to people who are doing the thing and wonder, how the heck did they get there? In this episode, Melinda Emerson, known as America’s #1 small business expert, […]

Episode 45 | From 9-to-5 to full-time creative with Kate Peterson

  Have you ever wondered what it would be like to break the 9-to-5 and run a business completely of your design? Kate Peterson, author-illustrator of the newly released travel journal, Around the World and Back Again, did just that. In this episode, she shares how she journeyed from unhappy, full-time employee to landing a […]

Episode 44 | Ask Stacy: How do you make time to create and write?

In this episode, I answer your wonderful questions, gathered from a recent survey sent to my email list. They include: How do you make time to create and write? Aside from growing your business, what work-related topics are you interested in (my answer goes beyond work!)? Can you dig into how to build an audience? […]

Writing a book? Resources to guide you—no matter where you are in your journey

TLDR: I’ve broken the resources below down by your current writing situation, so feel free to scan for the headline that grabs you—and dig into a resource to support your journey. I clearly remember the day I sat down to write my book. Well, to be honest, not the exact day—more like an amalgamation of days […]

Episode 36 | The true ROI of writing a book

Many aspiring authors anchor to one thing early in the book-writing process—often before they’ve even written a word: potential book sales. They do the math: how many books will I have to sell to make back my investment (time and money)?   But that’s a false equation, because the true ROI of a book isn’t […]

How writing my first book led me to live in Portugal

In 2012, I was a graduate student at the University of Cincinnati, attending with a full tuition assistantship working part-time at a scientific journal on campus. I was also running my business, which I had started three years earlier while living in the Dominican Republic, and had been working since the age of 14. While […]

Episode 35 | Busting 5 book-writing myths—and why you should write yours

  Over the past decade-plus in the industry, I’ve heard every reason for not writing a book. And inevitably, those “reasons” are connected to myths—untrue beliefs that stop would-be authors before they even get started writing their books. In this episode, I bust five of those myths and explain why now, not later, is the […]

How to turn your expertise, idea, or story into a successful book

It wasn’t that long ago that I was dreaming of writing a book. In fact, it had been a lifelong dream, born in second grade in the pages of The Chronicles of Narnia and my first medaled poem. Since elementary school, I have been obsessed with words. In junior high and high school, I took […]

Episode 34 | What it’s like to write a book with leadership advisor and NBS student Mike Green

  In 2020, Mike Green’s wife said to him, “You should write your book.” Like so many of us, Mike was at home, shut off from normal life during the earlier days of COVID. Days later, he joined Nonfiction Book School, my program for aspiring authors. This week on the podcast, Mike Green shares his […]