What is a brand? A brand is how you show up to the world. It’s how you articulate your unique voice and expertise to clients. If you’re new to promoting your brand, you may wonder where or how to start.
Join me as I talk with Luna Battalia, an expert on brand strategy and design, about the ins and outs of how to discover and refine your authentic brand voice. Building your brand can positively impact your business—from vetting great clients to enhancing client engagement—and you can do it in a way that reduces stress through clear, distinct messaging.
Luna is a leadership mentor and the founder of Caru Creative, a full-spectrum creative brand studio, and the creator of Animist Branding, a psychology-driven approach to marketing shaped by her master’s in spiritual psychology and 15-plus years at the intersection of digital marketing and buyer behavior. She partners with leading mission-driven women entrepreneurs building a personal brand world that reflects the depth and impact they lead with. Luna’s all about building legacies over businesses and seeing women communicate the value they bring with bold, unignorable confidence.
Listen to this episode to learn more about how to pave the way for improved sales efficiency, attracting just the right client, and enhancing client experience—even before signing on the dotted line.
Show notes:
- Get Luna’s signature course Messenger | Master the Art of Being Heard. The course supports entrepreneurs with Brand Messaging, content creation, and copywriting through storytelling. Use the code BEYOND for 10% discount.
Get to know Luna:
- Website
- Instagram @lunabattalia
Book recommendation:
- The Invitation, by Oriah Mountain Dreamer
Follow me on:
- Instagram @stacyennis
- Facebook @stacyenniscreative
- YouTube @stacyennisauthor
To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.
Your message is bigger than you (and that’s the point) | Episode 251 Transcript
These transcripts were generated by robots, not writers.
Stacy: Welcome. Welcome. I am so happy to be with you this week and really excited to introduce you to this week’s guest. We’re going to be talking about something that is a really important thing to a lot of my clients and to anybody that’s out there trying to share their knowledge, their story, make an impact on the world, maybe work in some sort of social justice or have some kind of impact on people’s lives. And that is around messaging. And I’m excited about this guest in particular because a lot of times what I see is when people go out to share their message, they feel like they need to fit in, like they need to kind of look like they belong in this space and then what often happens is that you kind of blend in.
Stacy: So I’m excited this week to get to share with you a little bit about how you can really find your authentic message and really stand out so that you can attract the right people and make the impact you’re meant to make on the world. Let me introduce you to this week’s guest.
Stacy: Luna Battalia is the founder of Caru Creative, a full spectrum branding, messaging and website studio and the creator of Animist Branding, a psychology driven approach to marketing shaped by her 15 plus years at the intersection of digital marketing and buyer psychology. She partners with leading mission driven women entrepreneurs who are building a personal brand that reflects the depth and impact they lead with. She helps clients transform their voice, build legacies over businesses, and communicate with bold, unignorable confidence. Luna, welcome.
Luna: Thanks so much. I’m excited to be here.
Stacy: You and I both work in the world of words, although of course you’re also in the design space. I would love to just hear how you got into this space and how your relationship with branding and messaging has evolved over time in these 15 plus years that you’ve been doing this.
Luna: I got into this space as a happy Covid accident. I had been working primarily as a counselor and a coach, so I worked in the addiction care community and I worked in the incarcerated community. And then my private practice was much more coaching women founders, but it was much more of the depth work, more therapeutic than business. Focus. But they all happen to be very. They all happen to be entrepreneurs and leading their own. Their own legacy work, building something big. And so that theme kept kind of coming to me and following me. And then. And I had programs, and they were masterminds, and it was wonderful.
Luna: And on the side, when I was in my master’s program and building my own business, I was doing all of my design work myself, and I was helping my classmates in my graduate program to build their online presence. Branding. And then when Covid happened, nobody was. The addiction care community was in person. That got canceled. The incur. The prison work got canceled. And so I needed to pivot. And, like, people just weren’t investing in $15,000 coaching packages at that time. So I was like, okay, what. What’s my offer? What do I put out there? And I was like, you know, I have so much experience with branding and messaging, and there’s all these people who are losing their jobs who have skills, who want to put their work virtually on the. On the Internet and don’t know how.
Luna: And I have a ton of experience doing that. And so I just put out an offer to my already pretty substantial email list, and it blew up. And I was, like, fully booked when I. When I went from, like, a month or two of just not really having any work or anything to do. And it was so nice because I had really cultivated quite the level of compassion fatigue after eight years of, like, really being in the trenches in these communities. And so it was like, do you like this blue or do you like this blue? Do you like this font? Do you like a sans serif or a syrup? And I was like, oh, this is. I don’t know anything about your relationship with your dad. Like, I actually really needed that and didn’t know I needed it.
Luna: And so it was this perfect timing, perfect storm. And then I. And then I kind of thought I would pivot back, but then I got divorced and all these things and just the maintenance of this business. And then it kind of took off in a way where I had the story of. Of it being less meaningful than the work I was doing before. And so there was this always this energetic, kind of, it’s not good enough energy that I was kind of putting towards it and kind of holding this other, more deeper, meaningful thing that I was, you know, deciding was more meaningful in the back burner. And so once I actually committed and just put this in the forefront, all the meaning, all the depth, all the. The beyondness of it kind of start. I started to see it.
Luna: And I started like, the people I work with, the women I work with, the impact, like, they’re all providing for themselves and their families. And I grew up with a single mom, so being able to support women who are contributing to their, either themselves, their household income, their children, their future, and they’re building a legacy work. Having had, having experienced the magnitude of what that means as a. As a child, it feels like this really beautiful ripple effect that I can’t even see that it’s like, beyond what I can even imagine how the women that I work with, like, impact so many things. So it’s been really amazing and I’m really grateful. And that’s kind of how just kind of all of my careers have just kind of been like, given to me. And I’m just like, yeah, let’s try that out.
Stacy: I love that you felt that connection and then you leaned into that and have arrived where you are. It’s incredible. And I was thinking about the work that you’re doing, in many ways aligns a lot with the work I’m doing with authors, where I’m often helping people reconnect with their actual self because they’ve been in environments where their personality, their uniqueness, their shine, their shimmer, it’s been shut down. And that can be a lot of different spaces. A lot of times in the spaces I’m in, these are coming. They’re coming from corporate or there may be consultants that are in these really high professional environments, and they feel that if they show up in a way that’s not very, like, buttoned up corporate, they’re not. They’re going to be rejected.
Stacy: And it, to me, it also echoes my own journey a little in my business. I’ve been in business around the same time as you for 16 years. And when, especially when I was younger, I always felt like I had to be overly professional because I really wanted to be taken seriously. Especially in my 20s, I was just like, who’s going to find out? I’m 27, you know, but now I’m 40. And so I’m in a very different space and in time in my life. And, you know, it was really an evolution of being, of testing and playing and like, seeing if people resonated with things or if I was going to get rejected the way that I feared that I would. And I’m nep. That has never happened. Stacy: In fact, the more I’ve leaned into my voice, this has been true for the authors I work with. The more people are attracted to me and my Message because it’s real and authentic and I’m curious to hear from you. You know, especially I would say I work with men and women. You work with women and women. Historically we’ve been silenced. We’ve been, you know, shut. Shut out, shut down. Do you find sometimes that experiences are kind of like mine where I spend a lot of my time like you know, playing the consummate professional, which actually I am in a lot of ways. But I’m also adventurous and fun and silly and you know, all of these things. How do you find when people come to you, like do.
Stacy: Do you find that a lot of this is actually unearthing with them and helping them discover their actual voice that already exists or do a lot of people come with that more baked?
Luna: Yeah, I, I definitely see this. It’s funny, I was, when you were sharing, I was like thinking about these from a visual perspective myself. These brand photo shoots that I had when I was 20 something and serious. They were. And like how now I’m just like, let’s have fun and be. There’s such a different vibe and it’s. Yeah, it’s really fun. And you think like maturing would have the opposite effect, but it’s. You start to give less. I think is part of it. Yeah. So I also have like, I have three audiences and one of them is this corporate to personal. Personal brand thought leadership. And I would say yes. And so I have. My approach is really that the brand that you’re creating is the business and brand that you’re creating is alive and has its own voice.
Luna: And part of the work is being the messenger to really listen to what it wants to say. And our personal self. Obviously there’s tons of overlap because we’re being chosen as the messenger to bring it through. But there’s so much in our lives that is not a part of the message necessarily. Usually there’s like a specific thing that the message is about and we want that succinctness and we as beings are just so much more multi dimensional and so we don’t. There’s ways to share that with storytelling, but it’s not a huge part of the brand presence or the brand message. There’s usually the brand message is this like perspective shifting topic that we really want. And so I think of that as having its own voice. And so it’s like, yes, if it’s a personal brand, your personality has to be online.
Luna: And I think that the same thing happens in corporate starts to happen when people go into Personal branding and they’re on Instagram and they’re following other authors or coaches or people. And then they start to do the same thing of, well, these people are successful and this is what their branding and their presence and their outfits and photo shoots and voice kind of sounds like. And so then they start to kind of model what they think works and do the same thing with a different aesthetic basically than the corporate that they came from. And so I think a, a huge part of it is really what is the authentic expression or unique expression of the brand.
Luna: And I think of that person, maybe you, for example, just like when you’re in that thought leadership author role, there’s a very, there’s an energy that’s different than maybe when you’re in mom role. And so the voice and obviously the way that you would speak to your kids in the language, it’s like there’s a certain thing that’s very specific to the brand. And so when we start to be in service to the brand’s message and really think of it as being the message you’re being in service to, bringing this message to the people, I find what it does is it actually takes a lot of the personal perfectionism. What about like how people are going to perceive me? I out of the equation and really frees them up to be of service. And that little subtle shift can like make such a big difference.
Luna: And so yeah, I kind of see the both end and then drawing out their message is a whole, drawing out that message that wants to be shared is a whole thing that sometimes the personality can get in the way of. Like I have this brand questionnaire and the question is, like, what’s something you dislike? And like, as a person I could list a bunch of things, but if I’m the brand, there’s very specific industry based things or things that my clients are experiencing that I don’t like that are existing in the world or approaches that are happening. And so I really like to kind of separate it. And when you’re in front of the camera and you’re on the COVID and you’re the voice behind the brand, there you have to be really, I want to say conscious, but it’s actually the opposite.
Luna: It’s like less conscious almost of all of that personal perception. Because I think when we see ourselves being watched is when we change, is when we start to like, do it a way that we think it should be or do it the way that we think people should perceive us. And it’s almost like Losing all of that and being less conscious, not more conscious, not bringing more attention to it. How do I do this? But just actually arriving and shooting the. Being more casual is actually the thing that so many buyers and consumers and listeners and audiences are looking for. That like kind of broken down, sitting on the subway, like those kinds of accounts, we’re just two humans is so much more interesting to people.
Luna: So cinematography where you’re in your house and you can see the beauty of, like, the personal nature is so much more attractive to consumers and buyers and audiences than the polished perfect put together. So I think just less attention around that and just show up and say it.
Stacy: I really like how you are differentiating between your preferences as a human and your preferences, dislikes, likes as a. A brand. I think that’s a really smart way to think about it. I’ve never heard anybody quite differentiate like that. And you know, the other thing I was. I was thinking about, and I. Maybe you can tell me if this is reflecting what. What you mean or not, but I love Taylor Swift. I mentioned this a lot on the podcast, but I watched the. The six series, like, docu series that they did recently on Disney, plus a new one.
Luna: Not like America Sweet.
Stacy: No, it’s like the new. It’s of the ERAS tour. So I went to the ERAS tour in Lisbon with my daughter, my best friend and her daughter. So I was very interested in it. It’s like behind the scenes. And she did a song with Florence and the Machine. And I don’t know what the woman’s name, if it’s actually Florence or what, but she. There’s this. There’s this part in there where she’s like, you know, Taylor’s just my friend, and I think of her as my friend. And then I went on to the stage and I was like, oh, my gosh, it’s Taylor Swift, you know, and like. And. And I’ve heard stories also about, like, Marilyn Monroe. I heard this story about somebody was walking with her and she goes.
Stacy: She was kind of going unnoticed, and then she leaned over and she goes, turn on me. Become her. And then she, like, kind of. Yeah, turns it on. And suddenly everybody notices. Is that. Is that connecting at all with what you’re. You’re saying or. I’d love to kind of unpack that a little bit. When it comes to a brand voice.
Luna: Yeah. I think that it’s something that you step into when I’m. It’s like, yes, I’m Luna, and I have all these personal things, but when I’M writing a newsletter. I’m making sure that the brand archetypes are present. And the brand archetypes, yes, there’s overlap with my archetypes that I might naturally embody, but maybe there’s some edgy things that the brand really is asking me to step into in order to be the messenger. And maybe there’s things that aren’t my natural way of being that I have to grow into in order to fully articulate the message and the brand’s voice, the way that it wants to be heard. And I think that is. It’s like you’re. You’re stepping into a role and what it can. This is a friction point for, like, 50 of clients.
Luna: And then once they do it, they’re like, oh, my God. I feel like I have so much freedom. They’re like, but it is me. It. The brand is me. I’m like, no, it’s a brand. It’s a brand like Nike. You’re. You birthed it. You created it like your child. It’s not you. It came from you. It’s influenced by you. You’re. You’re nurturing it. You’re stewarding it. You’re shaping it. Of course it’s gonna. Like, your. Your daughter’s probably gonna have a tributes, but they’re different. And I think of our businesses that way as something that we birthed into being. And so it really is this, like, okay, I’m. I’m putting on my brand messaging hat, and now I’m writing the thing versus, oh, it’s luna. Like, yes, of course it’s me. I have a personal brand. They want to hear from me. There. That’s there.
Luna: But there’s stretches, there’s. There’s intention, there’s qualities of voice and topics that I’m not really doing in my normal life necessarily all the time.
Stacy: Yeah, I was thinking about, you know, just bringing this on my side. Maybe this will resonate with some of the listeners too. A lot of times, the content that I create is really around, uplifting, encouraging, moving people toward these dreams that they’re working on. I would say I do. I do some of that in my personal life, too, but it’s not like I’m, you know, hanging out with my. My friend or on a run with my friend, and I’m like, listen, here are this. You know, here are the ways that you can lean into your author’s. You know, so there. There are pieces of that, of course, that you. I. I often try to think about, you know, how can I serve this person best. And you ha. To your point, I, again, I hadn’t thought about it that way.
Stacy: It’s like you do have to kind of step into a space, well, of course, of service and really to show up for that person. But there is like a, A presence that you have to put on almost to be able to. To serve fully. If you only just show up in your like you said, like a mom or friend or daughter, partner or whatever energy, that’s going to be very different than really sitting down and going like, I am here for this purpose. Purpose as this brand. Like, this is where. Why I’m showing up today and the mode that I need to operate from, which, like, might be kind of the same thing between Marilyn Monroe walking down the. The street as a normal everyday person and Marilyn Monroe turning into Marilyn Monroe. Yeah, right.
Luna: So it’s. It’s like your brand sometimes has that, you know, even if it’s.
Stacy: It’s you.
Luna: Your presence, but like, sometimes it has that like, separate name, you know. And so I think like with a client it’s like, oh, Stacey Ennis Coaching. That’s the brand, right? Like, that might not be your actual term, but that’s the brand. And then there’s Stacey Ennis. Yeah, but the brand is Stacey Ennis Coaching. Right. Or like podcasting or whatever the thing is.
Stacy: Yeah, yeah, it’s such a great differentiation. I know that’s going to help a lot of people that are watching and listening to this. Another thing that I hear a lot, and I’d be curious to know if this is something that you experience in your work. Especially in my space, you know, people are writing books and then they have to go get those books in reader’s hands, which of course is branding, marketing and all the things that are involved in that. And a lot of times what I hear is I’m so uncomfortable. I don’t want to like people to just think I’m out there trying to look at me or. And so there’s often this kind of, this perspective of their trying to be seen, and that doesn’t often work very well. And what would you. How would you.
Stacy: And by that I mean, it’s like I’m showing up, trying to get, trying to grab attention from people. I’m not necessarily creating from a really authentic place that’s attracting. How do people move from that space and that uncomfortable. Oh, I don’t like this. I feel like I’m just like, look at me. To really being able to create Real, genuine resonance with the right people that they want to reach. Yeah.
Luna: I would go back to what we shared before, which is being in service to the mission, being in service to the brand, because it’s not about you. Are you deeply in service to this message getting out to people? That’s your role. Your role is to. To get the message out to the people because you believe in the mission behind it. You believe in the impact that it could make. And so once we start making it about ourselves, we’ve missed the plot completely. And now it’s like, it’s not about the book at all. It’s not about the message. It’s about how you’re being seen and how people are perceiving you. And that actually, usually, for the most part, has nothing to do with the book.
Luna: The book is about this thing that you really want to get in the hands of people so that their lives can change, be impacted. Something can shift, whether it’s finances or parenting, whatever the book’s about, or even nonfiction, like, bringing this, like, joy and inspiration and quality into their. Like, you know, into their lives, fantasy, whatever it is. So I think it’s like, when we really know our role as the steward of the brand, as the steward of the message, and we’re in service to it, that simple thing can just like, oh, right, that’s what I’m supposed to be doing. It’s really not about you. And if you’re. If you’re really in once, I think it’s the connection to the mission. It’s like missing the plot, is what I said. It’s like, are you. Can you just plug back in to the point?
Luna: Like, why did you start this in the first place? That’s often, like, just one of the simple biggest things is, can we go back to plug you back into the point of why you created this in the first place? Okay. And then it just. It always comes back to. It’s not about you. You’re. You’re doing a service for a bigger. A bigger purpose than you. And it just comes back to kind of remembering that in whatever way you need to connect to that. If it’s someone throwing some cold water on your face or a loved one helping you. Remember just writing about it every morning, just like, what’s the mission? Just writing a sentence in a book to remember why you’re there, doing what you’re doing. I think that’s, like, simple.
Stacy: And I feel that’s kind of the secret to all great creative work, actually, is to take it off of you like turn the spotlight around. It’s about the work. Yeah, it’s about the work. It’s about the people that you’re serving. It’s about the mission that you’re working toward. Because when it’s, when the spotlight’s on you, then you have all of that self referential thinking going on. Who’s going to want to read this? Who’s going to want to visit my website? Will anybody even want to work with me? What if I fail? Am I being too much? Especially with women, I think that comes. Am I not enough? Am I worthy? You know, that’s all that inner self talk.
Stacy: But if you can like turn that spotlight outward and really be like the vessel to your point of the message and one of service, I think that makes a huge difference. I know. You know, but I would say that like it’s not necessarily for most people so simple as like they’re going to listen to our conversation and do it for the first time and they’re like, oh, I got it. You know, it’s like you almost have to, I think you almost have to go through some of that discomfort and discover it for yourself and figure out what feels good. I’d be curious. You know, when I looked at your website, you have a very unique voice. I mean you used like, I think the word baddie was on there. You know, you’ve got like all the fun lingo.
Stacy: How do you help people like really hone that voice and like how they actually talk? I’m curious about that because I, I often, you know, that’s a huge thing I do in author coaching is really helping them uncover their writing voice. But I’m just curious to know like what do you do with people to help them be able to show up and go, that looks like me. That sounds like me. This feels good. It feels like. And, and me as in the brand. I guess just to our earlier point.
Luna: Brand archetypes. There’s 12 brand archetypes. These mother daughter duo whose names are escaping me wrote a book in the 80s around the brand archetypes. I think it’s called the Hero and the Rebel. Maybe something like that. And they map out 12 archetypes specifically for brands. And they’re quadranted into like creativity and spirituality and purpose and service and community. These four quadrants. And that really is the foundation of expression, tone and pov. The, the position. I would say that you’re especially for thought leaders like this, like the positioning and the point of view are really the same thing. The point of view should be the thing that positions you. There might be other external factors that position you in a kind of different, out of the box way, but the POV is really a huge part of that. And so the tone and the expression.
Luna: I had a client yesterday, we did a four hour messaging call and she was like, I curse like a sailor. And we’re doing this messaging call and I’m, we’re recording it, I’m writing notes, she has a questionnaire. And I’m just like, that’s good copy. So I’m always saying this to clients on these calls. That’s good copy. Because I want them to know what I’m hearing. And I’m like, chachi, PT answer this for you. I can tell. I can just re. I just, I want you to know what I’m seeing because I can see it. And so just kind of like mapping those things out for people is really valuable. And she was like, I personally. And I was like, this is good copy.
Luna: Like, I would put this statement with this F bomb on the homepage of your website because what it is a qualifier. And I have a really high conversion rate for not just like products on sales pages, but the high ticket one one. It’s close to 100% that one person, however long ago ruined that. But. The, the messaging is doing the work on the front end. For me to be like, do we vibe? Do we not vibe? Is this going to be a fit? Do I want to read this book? Because your messaging, your presence, your tone, your expression is saying to certain people, oh my God, I love her. The way she talks, the naturalness, the conversational. But. And then the imagery should reflect the messaging. Messaging always starts first in my world.
Luna: And I was just like, go, like, why would you like this? Such a great copy jolts people. It takes them out of like, I’m reading content and this is like, here’s what we offer and here are our values and this is our mission statement. It’s like, yeah, you could say it like that. Or there’s a fun thing about pages that I really like of, like changing the language of like, drinker of tea, writer of words. It’s just a funny way of writing that I really like and just simple things that make it more fun, unique, stand out, conversational, whatever it is. Or that F bomb totally jolts someone. And someone’s going to be like, whoa, she’s totally not my person. But the right people are gonna go, oh, she’s such a vibe. I cannot wait to get this person on my team.
Luna: And so it’s kind of this gatekeeping qualifier that your messaging is and your per. Your. The personality of your brand, the tone, the expression, the archetypes that are presented. They’re like, oh, I don’t want this tough love. And like, her copy is a little bit tough love. And I’m just really not prepared to go into a coaching container like that. It should be congruent to the experience. So whether it’s a coaching container or a book that I’m reading, your every part of your message should be consistently giving people the same experience. So they know it’s like consenting. It’s like, what am I investing in? I want to know that this is going to be congruent here to when I’m inside and I’ve paid for this thing. So I’m a big advocate for just like letting it be authentic. And sometimes people write very professionally.
Luna: I’m like, it’s a website. Like, your grammar. It’s like, you don’t actually need a period. I know it’s a full sentence, but like, you don’t even need a comma. Just make it two lines. Because visually, like, just disrupting the kind of paragraph readership and making it visual art that people are actually want to engage in. And words that disrupt the kind of things that we’re used to, especially from coming from corporate. That can be harder, especially if you want to be seen as professional. Like, I’m working with a. A doctor right now who’s doing the same thing. Shifting from corporate Kaiser out of it into personal thought leadership speaking. Very unique perspective. And it’s like, but I’m a doctor. And it’s like, yeah, but now you’re serving a slightly different population that you’re choosing.
Luna: And if you’re speaking to them, how would you speak to them? And it’s slightly different than you would speak to a variety of people that come into a hospital as patients.
Stacy: Yeah. It’s interesting because at the core of it, what I hear is that you have to be comfortable with people not liking your brand. Like, you have to be okay with people coming and going, ooh, no, I’m, I’m off. You know, do you ever do that?
Luna: You go to, like, you want to go to a restaurant, you go to their website and you’re like, I can’t eat here. Like, look at this website. It’s awful.
Stacy: Well, I feel like that where we live, where I live in the southern Portugal, every website, they’re above every single restaurant. So. Yeah, so maybe not in that case here, but yeah, I definitely. I mean, there’s been. I’ve had many potential clients come in even that, you know, I could tell very quickly. I can tell very quickly if they have a, you know, established brand, if they’re a good fit or not a good fit. And if they’re not a good fit, I will let them know very kindly with the, you know, recommendation of other places to look. But, you know, you can tell right off. Like, I, Yeah, there’s some. I, I can even that like, come straight to mind that I’m just. And that’s good because I would so much rather know and have a sense of you as a brand.
Stacy: And I’d rather not. You use your time to meet with me and think we might be a great fit and then me have to come and say, no, you know, I’d rather just. Just get that out of the way and be able to show up in a real way.
Luna: Saves time and energy. The other thing is like, that, those qualifiers, especially if people are coaching, like a lot of people writing books might, in thought leadership, might shift into that or have consulting or services like that is when you’re converting someone in from, like an interest into a sale. You want all of that forward messaging that you wrote on your website or your sales page or your Instagram or where. LinkedIn, blog, whatever, to. To make sure that it is the right person. Because when you get on the phone, you’re spending 45 minutes of your day talking to someone who’s not the right fit, who’s asking questions that they already should know the answer to. Cause your messaging should have done that. That’s just an energy drain. That’s just bad business. You know, in my opinion, it’s just inefficient.
Stacy: Yeah, yeah, that’s. It is tricky. But. And again, it’s also on the other person’s side. If they genuinely want to find the right person for them, they like, they’re also expending their energy and time that they could be with the right person that can help them. Yeah. And I love this message. And I think, especially since you really work with women and our whole entire lives were conditioned to be likable, you know, not to ruffle feathers, to, you know, say, be polite. And you’re kind of giving permission in a way to step outside side of those norms if, you know. And for some people, that might resonate more with you. Like, you are kind of that, you know, that type of presence. Great. And that’s your brand. But for others, they just are feeling maybe really stifled.
Stacy: And some people feel like they don’t even know their voice anymore. Like, it’s been so suppressed for so long, they. They don’t even know it. They, I think, sometimes believe they don’t have one. They do, right. But it’s like, there’s that this conversation we’ve been having, like, there is that process sometimes in book writing. Oftentimes what I’m advising people is you have to play, like, you have to integrate play into your writing process. And you have to be willing to, like, write lines that are a little cringe and like, get you to those great lines that you’re so proud of. It’s that, like, there’s some of that experimentation that I think is really important.
Luna: Same with brand messaging. So, like, I love what you shared about this writing because you got to create content to get to the voice. And I think people wait till it’s perfected and want the brand messaging guide delivered before they create anything. I was like, no, you gotta practice. You gotta get stuff out that’s not going to be that great. And you got to collect data, which I think this is good for writers too, is like sharing little bits and pieces or having, you know, test readers, things like that, so that you’re collecting data and you’re getting people’s feedback to tell you the resonance or not. And yeah, I have this. We were talking about women and the too much before, but that I’m working primarily with women. This is a thing especially coming from corporate with like, no voice.
Luna: And I like to say that there’s nothing more confronting and attention grabbing than a woman who takes up space. Go to a dinner party, and the woman who takes up space, it’s getting attention. Whether it’s good attention or bad attention is kind of up to her, but it’s confronting to all of us.
Stacy: Because we’re like, whoa, why?
Luna: Why? You know, she’s just going into song.
Stacy: Or whatever.
Luna: It is like taking up any kind of space, just being outspoken. It’s so different from the historical nature of genders in this culture that it is confronting, but it’s also like, gets our attention. So in branding, that’s what you want. You want that attention. And I think it’s good that it kind of rubs up against people and the right people will be like, I love this chicken. Mm.
Stacy: Yeah. Like, they really, they feel seen in the brand. Like, they feel like that it’s the place that they can feel they can like feel like they can also do whatever it is they are trying to do with you because they feel like you get it right. And it’s always interesting, I think in any service so service based business. So anybody that’s listening or watching that has a service based business. All of us have been on calls where somebody’s like, well, I’ve been on two or three other calls with, you know, people that do what you do and it’s always, you know, it’s interesting when people go through that process and when they finally talk to the person that like, they’re like, yes, like within the first five or ten minutes you’re like, this is the person. I know this is the person.
Stacy: Oftentimes that person is more expensive than the other options. But you’re like, move heaven and earth to work with this person because you’re like, they get it. What I’m hearing from you is you want to create that experience way earlier before you ever get on that call. So they’re feeling that very early. And the call is more of a formality than anything.
Luna: A hundred percent. That is actually data that I’ve collected for myself recently where I was getting that feedback of like, oh, I’m shopping around with some other like brand designers and people and coaches to now it’s like I, I 100% want to work with you. Like what? This is a formality call. This is like how do we do the paperwork kind of thing.
Stacy: Nice.
Luna: And just like seeing that shift. Say it again. I think the boldness, I think the qualifiers, the like really focusing on messaging as the forefront where people are getting that. The other thing is like, I think because it’s a big investment and people are doing this, they’re prepping. They’re not like, oh, randomly, I want to spend a ton of money. They’re prepping. And so they’re kind of like discerning a little bit more ahead of time because of the level of investment. But also I think it’s that I’ve had the energy like the example that you gave. There’s going to be a ton of coaches who are like go into sales mode when they hear that and they’re trying to prove that they’re the best option and they’re trying to prove something.
Luna: And I’ve really shifted to like a much more attraction based branding where I’m like, cool, I hope you find the person you like. Like, awesome. I love like, please talk to as many people as you can. And just that kind of like energy of permission, and it’s just a different thing. And the right person who’s my person is going to be like, yeah. I feel relaxed in the. In doing this work. I know that the journey is going to be like that, where somebody else they talk to is going to go into, like, you know, all the reasons why they’re the best fit. And it’s. It’s gonna be. I don’t want to be around that. So it’s like, cool, yeah, whatever. No big deal. Let’s follow up. Next Tuesday or. When are you having these calls?
Luna: I’ll be like, when are you having these calls? Okay, cool. If it’s, like, months out and they’re not making a decision, I don’t care. That person’s already off my mind. If they come back, great. If they’re, like, talking to people within the next week or two, I’m like, great. We should follow up after you talk to them. Here’s my cell. Text me if it’s, you know, if you have any questions. It’s just different vibe. Mm.
Stacy: Yeah. Yeah. I. I like that approach. I’m exactly the same when even. Especially if I’m the first person that somebody talks to and even if they feel, like, really excited and want to work with me, I’m off. I often say, meet with a couple other people and just see how it feels. Because to me as a coach, I want. I don’t want somebody to come in, like, feeling 80% about it. I want them to feel 100%, because that’s also going to give them the best journey going forward. Being fully, like, all in. They feel like they did their homework. They feel like they’ve, you know, talked to enough people and that it’s crystal clear what they should be doing. And so I love that you approach it that way.
Stacy: I’m going to ask you the last question that I ask all of our guests, and that is if you could recommend one book to listeners. So it’s a book that has probably profoundly impacted you or your life in some way. What would that book be?
Luna: Funny. We were talking about, like, getting some of the questions beforehand. I was like, I don’t want that. I want to go off to kind of like, this is one you can prepare for. Oh, there’s so many. I’m a bit of a book nerd. This woman, Oriah, she wrote a poem that went viral a long time ago, and a publisher came to her to take each verse of the poem and make it into a chapter book. And she did. And then she wrote a ton of other books in like a series, but the invitation, it’s so real and raw and well written and moving. And it’s one of those books that when I get it on Amazon, I’ll buy five copies just to have around and just like hand it out to someone that I meet. It’s, it’s. The writing style is my style.
Luna: It’s so human. A little like, different type, but Glennon Doyle, it’s like, it’s just raw. You’re in their work, you’re in their world. And I think that’s like, it just transports you to. It’s a sensory experience.
Stacy: Oh, I’m excited.
Luna: And it’s a personal development. Like, you’re going to read it and be like, oh, my God, like, I could be living life so much more deeper, fuller, richer, beyond, better.
Stacy: I love that. Oh, I can’t wait to check that out. Thanks for that recommendation. Luna, where can our viewers on YouTube, our listeners on the podcast, learn more about you, follow your work, and if they’re interested in working with you, how would they do that?
Luna: Awesome. Yeah, two places I hang out, Instagram is at Luna Battalia, and then my website is Luna loveleadership.com and yeah, I also have a messaging course that I offer and I have a code for your community to get 10 off. The code is beyond. And it’s a great, like, start to tuning in with the brand voice and that kind of orientation with your brand as a living being and really kind of becoming the messenger. It’s called messenger for that reason. Yeah.
Stacy: Amazing. We’ll be sure to include that in the show notes as well as a link to your website and your Instagram. Luna, thank you so much for joining me today. I really appreciate your time and this was such a good conversation. I know it’s going to help. It’s going to help many people today.
Luna: Awesome. Thanks so much for having me. It was a joy to be here and connect with you and your audience.
Stacy: And thank you to you, our viewer, our listener, for being with us. I am so grateful for your time and energy and. And since you’re still watching or listening, you must have loved this episode. So be sure that you are following subscribed and if you have a minute or two to rate and review the podcast or leave a comment on YouTube, I would be so grateful. Not only will subscribing or following make sure that you will get more of these amazing episodes, but it will also help me reach more people with the message of living a life that’s not just better, but beyond better. And I also, of course, want to thank, as always, Rita Domingues for her production of this podcast. As I say every week, this would just be sitting in a file, never to see anything, ever, without her.
Stacy: She truly makes everything happen, and I am grateful, and I will be back with you before you know it.
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