Episode 36 | The true ROI of writing a book

Many aspiring authors anchor to one thing early in the book-writing process—often before they’ve even written a word: potential book sales. They do the math: how many books will I have to sell to make back my investment (time and money)?   But that’s a false equation, because the true ROI of a book isn’t […]

Episode 35 | Busting 5 book-writing myths—and why you should write yours

  Over the past decade-plus in the industry, I’ve heard every reason for not writing a book. And inevitably, those “reasons” are connected to myths—untrue beliefs that stop would-be authors before they even get started writing their books. In this episode, I bust five of those myths and explain why now, not later, is the […]